MailPix Launches with Experienced Team

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Grand Opening Special offers 100 4x6 prints for $2

Huntington Beach, CA – MailPix, Inc., the newest online photo-printing site, launched July 23, 2012, with an array of services challenging the biggest players in the online photo industry. After extensive testing, the site is now open for customer orders under the oversight of a top-notch management team.

At the helm is CEO Fred H. Lerner, a veteran within the photo specialty and e-commerce industries, who is passionate about introducing more people to the importance of “Turning Images into Memories.” That's why his team includes veterans of the online-imaging and photo-retail industries, including James Joaquin, founder of Ofoto, and Ted McGrath Jr., former president of Fuji Photo Film U.S.A.

Coupled with the education-focused and Facebook, Twitter and Google+ presence, the company is dedicated to teaching consumers to get the most out of photography... and enjoy some fantastic deals, as well.

"Sharing images on Facebook and on Twitter is a great way to enjoy photos," says Lerner. "Preserving those images as long-term memories, however, means printing them. Prints never need electricity, can always be seen, and resist file-format changes. With MailPix, it's easier and more affordable than ever to make long-lasting prints, books and gifts."

Commemorating the MailPix launch, Lerner announced a Grand Opening Special of 100 4x6 prints for just $2 until Aug. 15. See “GRAND OPENING SPECIAL FROM MAILPIX.COM OFFERS 100 4x6 PRINTS FOR JUST $2

MailPix carries the most popular photo print sizes, from wallets on up to 20x30 enlargements, as well as collages, greeting cards, canvas prints, photo books, photo T-shirts, ornaments and more. There's lots of reasons to choose MailPix. Coming soon are regular photo contests, where everyday photographers will be able to win exciting prizes. The online photo-printing space is crowded, with giants like Shutterfly Inc. (SFLY) and Snapfish by HP (HPQ) dominating the landscape, but Lerner is confident the nimble MailPix team can compete in the $2 billion-plus photo specialty market.

"This initial services suite is just the beginning of MailPix," he says. "MailPix will soon make it easier than ever to liberate consumer images from social media sites, like Facebook (FB) and Google+ (GOOG), and from smartphones. Once free, those images can live forever as photo books, canvases and prints."

Lerner was previously the co-founder, president and CEO of Ritz Interactive Inc., Irvine, Calif. During his long photo industry career, he was president and CEO, Kodak Processing Labs Inc., a division of Eastman Kodak Co. (EKDKQ)‘s Qualex Inc., after selling Lerner Photo Inc., Irvine, Calif., to Qualex. He was international president of the Photo Marketing Association (PMA) International from 2005-06. Lerner currently serves as a board member of International Photographic Council (IPC), a non-governmental body of the United Nations, where he is a Hall of Fame recipient.


Founded in 2012, is the pre-eminent site for preserving photo memories as photo books, prints, cards, enlargements and other tangible products. The goal of MailPix is to keep costs low and pass savings along to consumers. Founder and CEO Fred H. Lerner has had a long career introducing thousands of people to the importance of “Turning Images into Memories.” He worked his way through college at Berkey Film Processing, spending his early career in New York City, Alexandria, Va., and Long Beach, Calif. Lerner led several photo businesses, including Lerner Photo Inc., Lerner Processing labs Inc., Kodak Processing Labs Inc. and was active with Australia photo businesses like Pacific Film Labs, Rabbit Photo Inc. and Metro Photo Inc. Most recently, he was president and CEO of Ritz Interactive Inc., parent company of,, and Lerner is a Life Member and past president of Photo Marketing Association International (PMAI) and serves on the board of the International Photographic Counsel (IPC), a United Nations NGO, where is a Hall of Fame member.

The MailPix board of advisors includes James Joaquin of Catamount Ventures, formerly president and CEO of Ofoto; Ted McGrath former President of Fujifilm, USA and General Manager of Kodak’s Consumer Imaging Division; Gary Pageau, former Publisher, Content Development and Strategic Initiatives at Photo Marketing Association International (PMAI); William A. Roskin, board member of Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and is the former Executive Vice President of Viacom, Inc. (NASDAQ: VIAB); Oscar B. (Bud) Marx III, chairman of Amerigon (NASDAQ: ARGN) and is the former President & General Manager, Ford of Mexico and CFO and Ford, Europe; Bruce Charles, a founder of the law firm, Charles, Kane & Dye LLP; and Gary Kramer, the founder and a co-managing partner of Kramer & Olsen Accountancy Corporation.

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