Turning Images into Memories
MailPix.com is the brainchild of Fred Lerner, a lifelong photo entrepreneur. This site was started from his concern a whole generation of photo memories — stored online, on discs, in cameras and in smartphones — will be lost to future generations unless preserved as photo books, prints, cards, enlargements and other tangible products.
The goal of MailPix is to keep costs low and pass savings along to consumers. Using the latest easy-to-use Web 2.0 technology, integrated with social media, Fred is passionate about introducing more people to the importance of “Turning Images into Memories.” When he couldn’t find it, he built it himself.
This do-it-yourself attitude is part of Fred’s DNA, going back to his early days of the home darkroom, where he earned his photography merit badge. Later, he became an Eagle Scout and worked as a summer camp photography counselor.
He worked his way through college at Berkey Film Processing, spending his early career in New York City, Alexandria, Va., and Long Beach, Calif. Lerner led several photo businesses, including Lerner Photo Inc., Lerner Processing labs Inc. and Kodak Processing Labs Inc., and was active with Australia photo businesses like Pacific Film Labs, Rabbit Photo Inc. and Metro Photo Inc. Most recently, he was president and CEO of Ritz Interactive Inc., parent company of RitzCamera.com, WolfCamera.com, CameraWorld.com and PhotoAlley.com.
The common denominator in all of these? Providing high-quality photo products and services at affordable prices.
Fred is a past president of Photo Marketing Association International (PMAI) and serves on the board of the International Photographic Counsel (IPC), a United Nations NGO, where is a Hall of Fame member.
Fred would love to hear from you!